Customer management - Technology
CPQ
(Configure, Price, Quote)
Software that helps sales teams choose product options, calculate prices and produce quotes
What's it for?
Helps salespeople produce accurate prices and quotes for products with many options or rules.
For example…
A sales person selects modules and seats; CPQ applies the right discount tier and generates a customer-ready quote PDF
A telecoms salesperson uses CPQ to choose the right package, apply authorised discounts and generate a quote without calculating each price manually
Think of it like…
Restaurant till with recipe cards: you pick options, the system knows valid combos and calculates the bill