Data governance - Technology
CMP
(Consent Management Platform)
A system for recording and managing users' consent to cookies and other data processing
What's it for?
Records what people have agreed to about how a website may use their information.
For example…
A company's CMP records that a visitor accepted analytics cookies but rejected advertising cookies and passes that choice to the website.
When a user changes their privacy choices, the CMP updates the stored consent and stops optional tracking tools from loading