Customer management - Technology
CDP
(Customer Data Platform)
A platform that combines customer data from different sources into unified customer profiles
What's it for?
Brings information about the same customer together so a business can understand them as one person.
For example…
A retailer's CDP combines website visits, store purchases and email engagement into one customer profile for marketing.
Customer service opens a CDP profile and sees that the caller browsed a product online before buying it in store