Data governance - Process
Data governance
The rules, responsibilities and processes used to keep data trustworthy, controlled and usable
What's it for?
Sets clear responsibility and rules so important data stays trustworthy, safe and properly used.
For example…
Marketing decides who can export customer emails and checks data quality
Data governance assigns an owner to customer data, sets who may access it and defines how duplicates and quality issues should be handled
Think of it like…
City planning: zones, permits, and inspectors so growth is safe—not a free-for-all of random construction