Data analysis - Role
Data scientist
Uses statistics, programming and machine learning to find patterns and build predictive models from data
What's it for?
Uses data to find patterns, make predictions and answer questions that simpler analysis may not solve.
For example…
A data scientist builds a model that predicts which customers are most likely to cancel based on usage and support history
A data scientist tests whether delivery time, price or product category best explains repeat purchases, then validates the model on unseen data.