Collaboration - Technology
DAM
(Digital Asset Management)
A system for storing, organising and managing digital files such as images, video and brand assets
What's it for?
Keeps images, videos and other digital files organised so people can find and reuse the right version.
For example…
A marketing team uses a DAM to store approved logos and product photos so staff stop using outdated files from old folders
A designer searches the DAM for “summer campaign” and downloads the latest approved image in the correct format for social media