Collaboration - Technology
DXP
(Digital Experience Platform)
A platform for managing and delivering joined-up digital experiences across websites, apps and other channels
What's it for?
Helps organisations manage a consistent customer experience across websites, apps and other digital channels.
For example…
A retailer uses a DXP to coordinate website content, personalisation and customer journeys across web and mobile channels
A DXP lets marketing manage the same campaign experience across the main site, logged-in portal and mobile app rather than treating each channel separately