Research - Product
G2
A website of user reviews and comparisons used to research and shortlist business software
What's it for?
Helps buyers compare business software using reviews and ratings from people who use it.
For example…
A project team checks G2 reviews to compare user experiences of several software products before choosing which ones to trial
A project team checks G2 comments to see whether real users repeatedly mention poor support or difficult implementation
Think of it like…
G2 is a peer-review style marketplace snapshot—useful signal, but still validate against your own requirements