Research - Vendor
Gartner
A technology research and advisory company best known for reports comparing markets and suppliers
What's it for?
Provides research and advice that organisations use when choosing technology, suppliers and strategy.
For example…
A CIO reads Gartner research to understand how major ERP vendors are positioned before starting a procurement exercise.
A technology team uses a Gartner report as one input when comparing market direction, suppliers and likely future investment areas.
Think of it like…
Gartner sells analyst research and frameworks buyers use to sanity-check big decisions—pair with your own trials