Artificial Intelligence (AI) - Technology
GenAI
(Generative AI)
AI that creates new text, images, audio, code or other content from instructions
What's it for?
Creates new text, images, code or other content from a person's instructions.
For example…
A marketer asks a GenAI tool to draft three email subject lines, then edits the best one before sending
A communications team uses generative AI to create a first draft of a campaign email from a short brief, then edits it before sending
Think of it like…
Improvising musician who can play in many styles on request—impressive, but not always note-perfect