Data governance - Record
Golden record
The single trusted version of a record after duplicates and conflicting information have been resolved
What's it for?
Gives everyone one trusted version of an important record after duplicates and disagreements have been resolved.
For example…
Two systems disagree on a customer address, so one trusted version is kept.
Three duplicate CRM records are merged into one golden record containing the best verified name, address and contact details
Think of it like…
Think of a final edited manuscript: many drafts existed, but the publisher ships one canonical text