Data governance - Process
Master Data Management
(MDM)
Keeping important shared records such as customers or products consistent across different systems
What's it for?
Keeps important shared records consistent across different systems so duplicates and conflicting versions do not spread.
For example…
Sales, billing, and support each have a slightly different customer name. MDM decides which spelling is official and pushes that version to the other systems
MDM identifies duplicate supplier records, chooses the trusted version and distributes the corrected supplier details to finance and procurement systems
Think of it like…
MDM is like having one passport number: many systems can refer to you, but there is one authoritative identity behind the scenes