Product management - Concept
MMP
(Minimum Marketable Product)
The smallest version of a product complete enough to market and sell confidently
What's it for?
Defines the smallest version of a product that is polished and complete enough to sell or promote widely.
For example…
After a pilot MVP, the team adds billing, help docs, and uptime guarantees so the product can be sold to paying customers
After proving demand with an MVP, a startup's MMP adds reliable billing, onboarding and support so it is ready to sell broadly
Think of it like…
Moving from a tasting sample to a packaged product on supermarket shelves—still focused, but ready for real buyers