Procurement - Technology
PIM
(Product Information Management)
A system for centrally managing product information used across sales and marketing channels
What's it for?
Keeps product names, descriptions, prices and other information consistent across sales and marketing channels.
For example…
A retailer uses a PIM to maintain product names, descriptions, dimensions and images once before publishing them to its website and marketplaces.
When a supplier changes a product specification, the PIM becomes the central place to update it before the corrected information reaches several sales channels