Customer management - Product
Salesforce
A platform for managing customers, sales and service, with tools for building business applications
What's it for?
Helps organisations manage customers, sales, service and custom business processes in one online platform.
For example…
A sales team uses Salesforce to track leads, customer accounts and opportunities from first contact through to a won deal
A service team uses Salesforce to see a customer's history and manage support cases while custom apps extend the same platform for internal processes
Think of it like…
Salesforce is the CRM many sales teams treat as the system of record for customers and pipeline