Data modelling - Concept
Unstructured data
Information without a fixed row-and-column structure, such as documents, emails, images or recordings
What's it for?
Describes information such as documents, emails and images that does not naturally fit into fixed rows and columns.
For example…
Support tickets include free-text complaints and attached screenshots that do not fit neat columns
Emails, scanned contracts, product photographs and recorded calls are unstructured data because they do not naturally fit fixed database columns
Think of it like…
Box of mixed letters and photos with no standard form filled in