Product management - Role
Product manager
The person responsible for deciding what a product should achieve, for whom and why
What's it for?
Decides which user problems a product should solve and what the team should prioritise to make it valuable.
For example…
When support, sales, and engineering all want different features, the product manager picks the change that reduces churn and explains what waits
A product manager decides that reducing failed checkout attempts matters more than adding another promotional feature and changes the roadmap accordingly
Think of it like…
An editor of a magazine: they hear every pitch, but they choose what actually goes in the next issue