Product management - Role
Product owner
The person who decides what a delivery team should build next based on value and feedback
What's it for?
Keeps the team's next product work clear and ordered so effort goes to the most valuable items.
For example…
When sales wants five new reports, the product owner picks the one that unblocks renewals and parks the rest
A product owner orders the next sprint's work so a critical payment defect is fixed before lower-value improvements and clarifies acceptance details for the team
Think of it like…
Restaurant’s head chef setting the menu: they hear requests, but not every dish makes tonight’s service