User Experience - Concept
UX
(User experience)
The overall experience of using a product, including how easy, clear and effective it feels
What's it for?
Makes a product easier and less frustrating for people to use.
For example…
A UX designer watches staff struggle to find last month’s invoice, then shortens the path from five clicks to two
A checkout has poor UX if customers repeatedly miss the delivery option, misunderstand error messages and abandon payment even though every button technically works
Think of it like…
The difference between a well-signed station and a maze of corridors — same trains, wildly different journey